Data protection information for the website wfg-kassel.de (as at 10/2025)

The following information shows how we handle your data:

1. person responsible for data processing

Wirtschaftsförderung Region Kassel GmbH
Kurfürstenstrasse 9
34117 Kassel

Phone: +49 561 7073350
E-Mail: info@wfg-kassel.de

If you have any questions about data protection, please contact us at any time using the above contact details.

2. data processing on our website

We process your data on the basis of the EU General Data Protection Regulation (GDPR)the Federal Data Protection Act (BDSG) as well as all other laws relevant to us under data protection law.

2.1 General data collection

When you access our website or retrieve a file, data about this process is stored in a log file on our web server. In particular, the following data may be stored:

IP address
Domain name of the website you came from
Names of the retrieved files
Time of retrieval
Name of your Internet Service Provider
and, if applicable, the operating system and browser version of your terminal device

We collect this data on the basis of our legitimate interest according to Art. 6 para. 1 lit. f GDPR, to ensure the proper functioning of our websites and to uncover possible attack scenarios. We reserve the right to check this data retrospectively if we become aware of specific indications of unlawful use.

The data is usually deleted after 2 weeks. In the case of specific errors or suspected cases, the data is stored until the matter has been clarified. We reserve the right to statistically evaluate anonymized data records.

2.2 Cookies

Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested are stored on the basis of Art. 6 para. 1 lit. f GDPR stored. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these are treated separately in this data protection information.

2.3 Contact form

If you send us inquiries via the contact form, your details from the form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions.

The data entered in the contact form is processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) or for the implementation of pre-contractual measures (Art. 6 para. 1 lit. b GDPR). It is not possible to process your request without providing data.

We will retain the data you provide on the contact form until you request its deletion or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.

2.4 Use of advertising and analysis services

We use the following services of Google Ireland Limited, based in Ireland, on our website to provide targeted advertising and to analyze and improve our website:

Google AdServices
Google Analytics
Google Static
Google TagManager

Some of the tools can recognize website visitors and also assign user behaviour and link it to other information.

By using these tools, cookies can be used and data connections to Google LLC servers in the USA can be established as an insecure third country. Google is certified in accordance with the EU-US Data Privacy Framework in order to nevertheless guarantee an appropriate level of data protection.

The use of these tools is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both the advertising offer and the website. If consent has been requested, the integration takes place on the basis of Art. 6 para. 1 lit. a GDPR. This consent is voluntary and can be revoked at any time.

2.4.1 Options for objecting to data collection (Google Analytics)

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics.

You can find more information on how Google Analytics handles user data in Google's privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.

If you have a Google account, you can object to personalized advertising by clicking on the following link:
https://www.google.com/settings/ads/onweb/.

Further information on how to object to the advertisements displayed by Google can be found in the following links:
https://policies.google.com/technologies/ads and
https://adssettings.google.com/authenticated.

2.4.2 IP anonymization (Google Analytics)

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

2.4.3 Browser plugin (Google Analytics)

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.

2.4.4 Demographic characteristics in Google Analytics (Google Analytics)

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.

2.4.5 Storage duration (Google Analytics)

Data stored by Google at user and event level that is linked to cookies, user identifiers (e.g. UserID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. You can find details on this under the following link:
https://support.google.com/analytics/answer/7667196?hl=de.

2.5 Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. As a result, Google becomes aware that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR represent.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy:
https://policies.google.com/privacy?hl=de.

2.6 OpenStreetMaps

To make it easier for you to find us, we have integrated map material from the OpenStreetMaps service of the OpenStreetMap Foundation into our website. In order to display the content in your browser, the provider must receive your IP address. The service itself is hosted in the Netherlands.

The legal basis for this data processing is Art. 6 para. 1 a GDPRas the IP address is required to deliver the content to you.

Further information on data processing by the OpenStreetMap Foundation can be found in the privacy policy at https://wiki.osmfoundation.org/wiki/Privacy_Policy

2.7 YouTube

To embed videos, we use YouTube, a service provided by Google Ireland Ltd, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The legal basis for embedding the videos is your consent in accordance with Art. 6 para. 1 a GDPR. You can revoke your consent at any time via the data protection settings.

You can find more information about data protection at YouTube in their privacy policy at:
https://policies.google.com/privacy?hl=de.

2.8 Lead info

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This recognizes visits from companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g. „leadinfo.com“) in order to correlate IP addresses with companies and improve the services. Further information can be found at www.leadinfo.com.

On the page www.leadinfo.com/en/opt-out you have an opt-out option. If you opt out, your data will no longer be collected by Leadinfo.

2.9 Information from kassel.de and nvv.de

We sometimes integrate information from other providers based in Kassel. This integration is based on our legitimate interest in Art. 6 para. 1 f GDPR, to inform you about available commercial space, transport connections and other useful information from the region.

These providers may use other service providers and load information.

3. direct advertising and objection

For advertising purposes, we inform customers (on the basis of our legitimate interest in direct advertising in accordance with Art. 6 para. 1 lit. f GDPR) via various communication channels (e.g. e-mail, letter) about news and offers.

You have the right to object to data processing for direct marketing purposes at any time.

The data required for direct marketing will be stored until you object to direct marketing.

4. recipients of personal data

We only pass on your data to third parties if this is necessary to fulfill the purpose. Furthermore, data may be passed on on the basis of legal regulations in accordance with Art. 6 para. 1 lit. c and e GDPR to authorities.

In addition, we use processors in various cases in accordance with Art. 28 GDPR who may receive data from us or have access to your data in connection with their services. In this context, data may also be transferred outside the EU. We ensure that there is either an EU adequacy decision for the destination country in question in accordance with Art. Art. 45 GDPR or we have concluded a contract with the relevant service providers on the basis of the standard data protection clauses in accordance with Art. 46 para. 2 lit. c GDPR concluded. You can find them here: https://commission.europa.eu/publications/standard-contractual-clauses-international-transfers_de

4. your rights

You have the following rights vis-à-vis us with regard to your personal data:

Right to information (Art. 15 GDPR)
Right to rectification (Art. 16 GDPR)
Right to erasure (Art. 17 GDPR)
Right to restriction of processing (Art. 18 GDPR)
Right to data portability (Art. 20 GDPR)
Right to object to processing (Art. 21 GDPR)
Right to withdraw consent (Art. 7 para. 3 GDPR)
Right to lodge a complaint with a data protection supervisory authority (Art. 77 GDPR)

5. data protection officer

We have appointed an external data protection officer:

Stefan Pietsch
Pietsch IT GmbH
Wilhelmshöher Street 1
34590 Wabern

Tel: +495683-923440
E-Mail: datenschutz@pietsch-it.de
Internet: www.pietsch-it.de

6. topicality and amendment of this data protection information

This data protection information is currently valid (see status in the heading). It may become necessary to amend this data protection information as a result of the further development of our services or due to changes in legal or official requirements.